GOOGLE IN FOR A PENNY...

Google introduced their new logo. Just a month after unveiling a major restructuring of the company, Google is updating its image, too.

The new Google logo is still a wordmark, but it's now using a sans-serif typeface, making it look a lot more modern and playful with the use of softer primary colours. The logo bears a bit more resemblance to the logo of Google's new parent company, Alphabet, as well.

SAYING THAT.... I do feel that a bit of the original fun and quirkyness has been lost; all a bit too stripping back makes it all feel a touch more sterile than before.