Instagram's new logo, clean and minimal

Instagram has undergone a redesign, which sees the social media platform replace its vintage camera icon for a more minimal symbol.

The refresh has been completed by Instagram’s in-house design team. The new look aims to “unify’ all of the different apps with the same style, in line with how Instagram has developed as more than just a place to edit and share photos, says the app.

Instagram’s well-known previous logo was a life-like vintage camera with a rainbow mark – the new logo sees a cleaner, flatter symbol, which reimagines the rainbow as a gradient that seeps over the whole icon.

The camera shape is reimagined through a series of flat shapes: a soft square, with a circle and a dot contained within it, representing the lens and viewfinder of the camera. During the design process, the in-house team found the lens, viewfinder and rainbow were the most distinctive features of the original logo, after people were asked to draw it from memory.