Brand identity (logo design). Who needs it? Every company in existence.
Whether it's fair or not , we often do judge books by their covers. And that's why the perceived value of a service or product is usually greater than the actual one. It's kind of like putting a face to a name - logos help people remember their experiences with companies.
Elements of logo design
Anyone can design a logo, but not everyone can design the right logo.
A successful design may meet the goals set in your design brief, but a truly iconic logo design will also be simple, relevant, enduring, distinctive, memorable and adaptable.
Keep it simple
The simplest solution is often the most effective. Why? Because a simple logo helps meet most other requirements of iconic design.
Aim for distinction
A distinctive logo is one that can be easily separated from the competition. It has a unique quality and style that accurately portrays your client's business perspective.