The two MD's Jaye and Grant at Northern Squared commissioned LMPP to create new branding and logo design to reflect the company’s vision and positioning as premium developers and asset managers.
As a market-leading, tenant-focused real estate company, Northern Squared operates a portfolio of prime properties and urban business locations.
Inspired by the two lads Northern roots, we turned our 'two square' brand idea into a visual identity. The simple logo and wordmark come together to create the subtle outline of a community link. We used a fresh, single-minded approach to colour. And turned our square into a device for holding the logo typography.