LOS ANGELES STREETWEAR LABEL TO WATCH IN 2019
Is Los Angeles streetwear having a moment? It seems that way, "LA is maybe not the birthplace, but it's the home of streetwear right now,". There are other hubs that have had their own success stories and moments throughout the rise of streetwear as a category, like London, Tokyo and, of course, New York; but right now, there are more promising brands coming out of LA than ever, many of them blurring the line between streetwear and high fashion.
LA is truly in cass—la DNA. Founder Cass Dent was directly inspired by the rapid gentrification his hometown of Venice, CA, when he launched the line. "I felt like our culture was just stolen from us and we were policed out of our own neighborhood; cass—la was a way to keep our culture and traditions alive," he explains, adding: "We went to elementary here; we went to high school here, so did our parents and their parents. We were here during the riots; we were here in the '90s; we were here for all of is, and we speak the true story of how it really was and is. A lot of people speak up for a culture that they were never really a part of, we don't do that."
LMPP Studio worked as it’s lead global agency from 2018 when they were a start-up fashion brand with a vision to become one of the world’s leading ready to wear labels.
We worked closely with the founder and leadership team to set out their growth roadmap, brand and creative comms, and generally how they presented themselves to the world.
This carefully orchestrated plan that spanned over a year period, and led to collaborations with influential retail partnerships, transition from off schedule presentations, to London and then onto Paris, stand alone store launch and ultimately label dominance with the fashion cognoscenti.