LMPP Studio created the Easter campaign for Old Spitalfields Market — FAM EAST, a three day family social featuring creative workshops and a pop-up market from some of the UK’s most exciting independents and makers.
On the Market floor, visitors can shop 30 stalls housing family-focused, independent or just plain brilliant brands, along with kids’ craft and face painting.
Plus, feast on London’s best street food in The Kitchens and enjoy the market’s surrounding shops and restaurants.
One of the campaign’s most gratifying thrills is finding new and unexpected pieces and putting them together to make a fresh look. The Easter 2019 campaign for Old Spitalfields Market showcases the retailer as the ultimate place for family fun and discovery. Designed by LMPP Studio, the campaign uses the word “FAM—EAST” as a bold, attention-getting graphic motif that invites you to explore the events and happening at the market. The campaign builds on a new layout design system and was developed in collaboration with the Old Spitalfields marketing team.
The stacked lock-up was designed as custom iconography and formed of market inspired shapes that create the identity. Repeated as a pattern on both print and digital marketing material, the simple, geometric letterforms become a highly graphic texture. In keeping with the theme of discovery, the letters can be used as mini-portals to focus on events, shopping and great food.