graphic design

Brand identity for a unique Nottingham-based brewhouse.

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Brand identity for A Room with a Brew - a unique Nottingham-based microbrewery and pub.

As the name suggests, ARWAB’s idea and story revolves around literature – in fact, the entire brewery is built around books and films. Each beer is identified by a well known book. They are just as passionate about books as they are about the beers they brew! 

Some beers they sell —

Beerfest at Tiffany’s ( Beer style Bitter )

Masher in the Rye ( American Pale Ale )

Life of IPA ( Indian Pale )

One Brew Over the Cockoo’s Nest ( Golden Ale )

Our work for ARWAB commenced with a through-the-line restyle and rebranding across all core beer ranges, signage and points-of-sale. Our vision for the brand was to marry the classic graphic film intro style of the 50’s and 60’s with the craft beer genre.

Full case study coming soon!

‘This is one of the best 'micro-pubs' I have ever been in and have been in a few!! The beer chose is great, the atmosphere is fantastic’.
Trip Advisor Review

Easter Social is Here

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LMPP Studio created the Easter campaign for Old Spitalfields Market — FAM EAST, a three day family social featuring creative workshops and a pop-up market from some of the UK’s most exciting independents and makers.

On the Market floor, visitors can shop 30 stalls housing family-focused, independent or just plain brilliant brands, along with kids’ craft and face painting.

Plus, feast on London’s best street food in The Kitchens and enjoy the market’s surrounding shops and restaurants.

One of the campaign’s most gratifying thrills is finding new and unexpected pieces and putting them together to make a fresh look. The Easter 2019 campaign for Old Spitalfields Market showcases the retailer as the ultimate place for family fun and discovery. Designed by LMPP Studio, the campaign uses the word “FAM—EAST” as a bold, attention-getting graphic motif that invites you to explore the events and happening at the market. The campaign builds on a new layout design system and was developed in collaboration with the Old Spitalfields marketing team.

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The stacked lock-up was designed as custom iconography and formed of market inspired shapes that create the identity. Repeated as a pattern on both print and digital marketing material, the simple, geometric letterforms become a highly graphic texture. In keeping with the theme of discovery, the letters can be used as mini-portals to focus on events, shopping and great food.

New Work. Fashion branding and Art Direction.

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LOS ANGELES STREETWEAR LABEL TO WATCH IN 2019

Is Los Angeles streetwear having a moment? It seems that way, "LA is maybe not the birthplace, but it's the home of streetwear right now,". There are other hubs that have had their own success stories and moments throughout the rise of streetwear as a category, like London, Tokyo and, of course, New York; but right now, there are more promising brands coming out of LA than ever, many of them blurring the line between streetwear and high fashion.

LA is truly in cass—la DNA. Founder Cass Dent was directly inspired by the rapid gentrification his hometown of Venice, CA, when he launched the line. "I felt like our culture was just stolen from us and we were policed out of our own neighborhood; cass—la was a way to keep our culture and traditions alive," he explains, adding: "We went to elementary here; we went to high school here, so did our parents and their parents. We were here during the riots; we were here in the '90s; we were here for all of is, and we speak the true story of how it really was and is. A lot of people speak up for a culture that they were never really a part of, we don't do that."

LMPP Studio worked as it’s lead global agency from 2018 when they were a start-up fashion brand with a vision to become one of the world’s leading ready to wear labels.

We worked closely with the founder and leadership team to set out their growth roadmap, brand and creative comms, and generally how they presented themselves to the world.

This carefully orchestrated plan that spanned over a year period, and led to collaborations with influential retail partnerships, transition from off schedule presentations, to London and then onto Paris, stand alone store launch and ultimately label dominance with the fashion cognoscenti.