Retailers also have to keep pace with shifting customer priorities. Old Spitalfields Market were facing precisely this challenge in their retail comms. It was our job to help make sure their shoppers got the message – in the right place, at the right time.
Thanks to our long-established relationship with the brand, we already had valuable insights into what made Old Spitalfields Market shoppers tick. We’ve used this know-how to create retail communications that make the customer journey to conversion as easy as possible – from photography, packaging and POS comms to brand identity and strategy.
Our in-store creative with Old Spitalfields Market covers seasonal campaigns, shop-in-shop and product call outs, plus inspirational brand messaging. With rapidly changing trends and product lines, we help the brand stay ahead of the curve – offering customers right place, right time messaging throughout the market.
Retail promotion graphicsThe market’s in-store comms need to reflect each of their consumers’ core desires – quality, value and style – in subtly different ways. For the ’93 Days of Summer’ campaign, we dialled up the style with palm and banana leaf print fixtures inspired by the season’s latest colours and trends.