Eat. Drink. Shop. Make.

Creating a true destination brand. Brand strategy, communication and marketing with bespoke social media events and campaigns.

2019 Brand Campaign and Visual Strategy

Old Spitalfields Market represents a new type of shopping space — one that is experience-led, thoughtful and personal. The 2019 campaign is designed to showcase what it feels like to be truly engaged and absorbed by the breadth of experiences on offer at Old Spitalfields Market.

“Discover East London’s Best Street Food and Shopping Experience.

44 Retailers and Restaurants, 88 Market Stalls and 25 Street Food Traders
under one Victorian Market Roof at the Heart of London’s
Most Exciting Neighbourhood.

”

A responsive, hyper-functional design system that creates structure in any format, on any platform. Layout and hierarchy can be restructured nimbly and efficiently. Old Spitalfields Market represents the frame, the underpinning, the substrate that supports and empowers the content, members and communities to thrive.

We use layout, and an exaggerated indent, not just to convey a message but to imply space, creating a flexible floor plan.

Easter Social is Here

LMPP Studio created the Easter campaign for Old Spitalfields Market — FAM EAST, a three day family social featuring creative workshops and a pop-up market from some of the UK’s most exciting independents and makers.

On the Market floor, visitors can shop 30 stalls housing family-focused, independent or just plain brilliant brands, along with kids’ craft and face painting.

Plus, feast on London’s best street food in The Kitchens and enjoy the market’s surrounding shops and restaurants.

One of the campaign’s most gratifying thrills is finding new and unexpected pieces and putting them together to make a fresh look. The Easter 2019 campaign for Old Spitalfields Market showcases the retailer as the ultimate place for family fun and discovery. Designed by LMPP Studio, the campaign uses the word “FAM—EAST” as a bold, attention-getting graphic motif that invites you to explore the events and happening at the market. The campaign builds on a new layout design system and was developed in collaboration with the Old Spitalfields marketing team.

The stacked lock-up was designed as custom iconography and formed of market inspired shapes that create the identity. Repeated as a pattern on both print and digital marketing material, the simple, geometric letterforms become a highly graphic texture. In keeping with the theme of discovery, the letters can be used as mini-portals to focus on events, shopping and great food.

New Work. Fashion branding and Art Direction.

LOS ANGELES STREETWEAR LABEL TO WATCH IN 2019

Is Los Angeles streetwear having a moment? It seems that way, "LA is maybe not the birthplace, but it's the home of streetwear right now,". There are other hubs that have had their own success stories and moments throughout the rise of streetwear as a category, like London, Tokyo and, of course, New York; but right now, there are more promising brands coming out of LA than ever, many of them blurring the line between streetwear and high fashion.

LA is truly in cass—la DNA. Founder Cass Dent was directly inspired by the rapid gentrification his hometown of Venice, CA, when he launched the line. "I felt like our culture was just stolen from us and we were policed out of our own neighborhood; cass—la was a way to keep our culture and traditions alive," he explains, adding: "We went to elementary here; we went to high school here, so did our parents and their parents. We were here during the riots; we were here in the '90s; we were here for all of is, and we speak the true story of how it really was and is. A lot of people speak up for a culture that they were never really a part of, we don't do that."

LMPP Studio worked as it’s lead global agency from 2018 when they were a start-up fashion brand with a vision to become one of the world’s leading ready to wear labels.

We worked closely with the founder and leadership team to set out their growth roadmap, brand and creative comms, and generally how they presented themselves to the world.

This carefully orchestrated plan that spanned over a year period, and led to collaborations with influential retail partnerships, transition from off schedule presentations, to London and then onto Paris, stand alone store launch and ultimately label dominance with the fashion cognoscenti.

Merry Christmas from all of us at LetMyPeoplePlay.

A great big thank you to all our amazing clients, collaborators and suppliers for your continued support of our studio in 2018.

Looking forward to creating inspiring projects together in 2019. Supporting your business and sometimes… being your brand’s emergency SOS.

UK Cancer Charity Branding

Within minutes a luxury becomes a lifeline! We all take our mobile phones for granted. Following a cancer diagnosis, it is imperative to stay connected to healthcare professionals, family, friends, loved one’s.

LMPP Studio partnered UK charity simPal, working to strategically position them to become a public enabler of cancer support. With a strong brand awareness and user-friendly interface. simPal is the only charity in the world providing this unique service. Support provided by simPal is completely free and non-means tested. Their one aim is to keep those living with cancer connected during their most challenging times.

They are currently supporting some of the most vulnerable people in society, from families with young children living with cancer to older people who have never used a mobile device previously. ‘Cancer poverty’ is something affecting more people every week. 

Man vs Tree

We were approached by business partners Carl Stedman and Beks Bush to refresh their business, providing strategic and creative thinking to help them to transition from traditional independent traders to a full-service business offering both domestic and commercial tree surgery management, working with the most experienced team of staff.

To reflect this position, LMPP Studio has been working with the tree-tek to develop a refreshed visual and verbal approach rolling out across all of the businesses communications.

tree-tek provides the best quality tree surgery & tree management in Kent. We are all very passionate about what we do, always friendly and reliable and work towards British Standards of Tree Surgery guidelines, ensuring best safe practice.

Sisú Wholefoods at Dublin Airport

LMPP created a campaign for Sisú Wholefoods highlighting their new grab & go Healthy Snacking range. A growing portfolio of great health brands is being added to their core range of cold-pressed juices enabling Sisú to become Ireland's leading Wholefoods Company.

Customers travelling through Dublin Airport can now enjoy the full range of delicious SiSú cold-pressed fruit & veg juice. Pick up a bottle in Wrights in their new grab & go Healthy Snacking corner. 

Orange Juice Activation Campaign

Ireland's biggest cold pressed juice brand. On the shelves of key retailers, cafes & foodie outlets - delivered directly to your place of work. Get the good in. Asked LMPP Studio to create a unique campaign to highlight their premium cold pressed freshly squeezed orange juice.

Ideal for:
- 4 and 5 star hotels
- Catering and event companies
- Premium restaurants and eateries