GOOGLE IN FOR A PENNY...

Google introduced their new logo. Just a month after unveiling a major restructuring of the company, Google is updating its image, too.

The new Google logo is still a wordmark, but it's now using a sans-serif typeface, making it look a lot more modern and playful with the use of softer primary colours. The logo bears a bit more resemblance to the logo of Google's new parent company, Alphabet, as well.

SAYING THAT.... I do feel that a bit of the original fun and quirkyness has been lost; all a bit too stripping back makes it all feel a touch more sterile than before.

 

patrick Volavka

LMPP Studio was founded in 2015 by Creative Director Patrick Volavka. An international designer renowned for his influential branding and retail design. He brings over 20 years of extensive industry experience, having led major projects for some of the world’s most successful companies such as Albert Bartlett, British Airways, Hyundai, Lavazza, Nokia, Old Spitalfields Market, O2, Offbeat Donut Co, Sainsbury’s, The Marker Hotel and Celtech Software. Independently owned and creatively driven with a reputation for giving your brand, campaigns, products and services their cutting edge.